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As some of you know, I am not only doing my post-gradual studies about online media, but also I have also tried to educate the future decision makers on my own behalf. These can be students in universities of applied sciences in Finland. Lately, they have been various company representatives from big production enterprises to Read more about Social media headaches[…]
When I start talking about emotions online others quite often react and think I mean the dating sites for those wanting to find the significant other. This usually also leads to another discussion topic – can one really trust on the emotions shown in virtual environment and can you trust anything that is mentioned online. Well, Read more about Emotions online – not just something for dating sites[…]
In the previous post I introduced you to the answer I got from a hotel manager in Tripadvisor. And it did seem that they had not understood the meaning of online reputation and customer experience online. So it came to me that as the Online Ogre I could also study if the other aspects in their online Read more about Analysing online activities[…]
Why is it so hard for companies to understand that communication in social media in conversation? It is not mere advertising or stories managed by companies. It is not about hiding your mistakes and negative comments by customers. Social media is SOCIAL! It is all about communities and user-generated information, so forget the old fashioned Read more about Why, oh why?[…]