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Knowledge is power – even when it comes to online marketing

Posted on by Jonna Hoo

It is always essential to have plenty of information before you make decisions. That is one of the basic rules in marketing and in business. But to start with – analysing (gathering information) the market environment is the starting point for every successful business effort. A successful analyses tool includes organisational analysis, customer analysis, competitor Read more about Knowledge is power – even when it comes to online marketing[…]

Analysing online activities

Posted on by Jonna Hoo

In the previous post I introduced you to the answer I got from a hotel manager in Tripadvisor. And it did seem that they had not understood the meaning of online reputation and customer experience online. So it came to me that as the Online Ogre I could also study if the other aspects in their online Read more about Analysing online activities[…]

When answers matter…

Posted on by Jonna Hoo

During the past two posts I’ve been mentioning feedback and answering to it quite often. Why, you might ask. Well, have you ever given or tried to give feedback to a company online? There are three (3) things that you usually encounter: ONE There is not a public way for giving feedback. You cannot post Read more about When answers matter…[…]

Customer experience – is it something to eat?

Posted on by Jonna Hoo

In order to be successful in one’s online efforts it is uttermost important to think – I mean, consider really hard – how customer sees your online messages and visibility. Are they intrested or even tempted to learn more and share the information, or are they just fed up with the same old “thing” that can Read more about Customer experience – is it something to eat?[…]

Why, oh why?

Posted on by Jonna Hoo

Why is it so hard for companies to understand that communication in social media in conversation? It is not mere advertising or stories managed by companies. It is not about hiding your mistakes and negative comments by customers. Social media is SOCIAL! It is all about communities and user-generated information, so forget the old fashioned Read more about Why, oh why?[…]